It started with Danielle, who was working for an IT company and making handmade jewelry as a hobby. Selling successfully at office parties and bridal showers for a couple of years she gained confidence and decided to open an Etsy store. One year later, when she had to hire her Mom, sister and brother in law, she knew it was time to quit her day job and focus into growing Alleu.

That was in 2015. Eventually over the years more artisans and makers joined Alleu, to create the team we are now.

Despite having a large team, we are still making everything by hand. From cutting, stamping and polishing to engraving and packaging. Because we all share Danielle's belief that handmade jewelry always feel more special.

We are a team of expressive people passionate about their work, who enjoy creating. From everyday jewelry to bold, stylish statements. Our eloquent studio is filled with light, vivid art, diverse curiosity and many live, cultivated plants. Surrounded by tranquility and sharing our passion for all things bright, we want to display our happy vibes through our creations.

Our designs are minimal, personal and intend to go beyond any new trend. Because by creating each piece exactly how our customer envisions it, we know it will add value to their life.